Quantcast
Is your car your pride and joy, or are you ready for a change? Let us know and you could win a £300 John Lewis voucher | No thanks

FIAT Ecodrive wins award

Wed, 01 Jul 2009
The latest motoring news has seen Fiat express its delight at winning an award for eco-friendly technology.

According to the manufacturer, the eco:Drive's win in the Interactive Drive category is a "top honour" and was given by the most prestigious advertising event of this type.

The Cannes Lions Awards considered 22,652 entries from 86 countries and only the most outstanding competitors receive the Grand Prix, which is the nod taken home by the eco:Drive - a USB stick that is plugged into a port in the car and used to analyse journeys, driving habits and efficiency.

Elena Bernardelli is marketing director for Fiat Group Automobiles UK and said the company wants to spread its ecological message as far as possible.

"[I am] delighted that this prestigious advertising festival should recognise eco:Drive as a new product that has established a relationship with customers, rather than simply a form of advertising," she added.

Earlier in June, Fiat announced its special edition Bravo would coincide with a driving tour throughout Europe.

Are you buying or selling a car? Click here to find out what Honest John has to say.
ADNFCR-1081-ID-19245709-ADNFCR

Comments

Add a comment

 

Ask Honest John

Value my car

Amount to borrow
Sorry. The minimum loan amount is £1000
To pay back over

My credit score

Best available rate 9.20%

Total repayment £9,304.93

Total cost of credit £1,804.93

£155.08

60 monthly payments

Apply now

Representative example

The Representative APR is 13.2% (fixed) so if you borrow £7,500 over 4 years at a rate of 13.2% p.a (fixed) you will repay £199.21 per month and repay £9562.20 in total.