Audi dominates Goodwood with colossal stand

With by far the biggest stand and regular quick runs up the hill of four R8s in convoy, Audi set its sights on Word Domination at the Goodwood Festival of Speed (1-3 July). 

An anticipated 150,000 visitors will descend on Goodwood House near Chichester, West Sussex for this celebration of the best of motoring and motorsport through the ages, and as usual Audi will have a major presence.

Stand-out stars from the present day Audi portfolio will include the Q3 compact SUV, the 340PS RS 3 Sportback, the A6 Avant and the breathtaking 560PS R8 GT Spyder, all of which make their UK public debuts at the Festival. A potential legend-in-the-making  – the critically acclaimed lightweight aluminium, five-cylinder, 408PS quattro concept – will also be on hand to show how the revered Sport quattro of the Eighties could possibly be rocketed into the future.  

The Audi R18 TDI sports prototype will be looming large in the F1 paddock in commemoration of Audi's tenth victory for Audi in the 24 Hours of Le Mans marathon race earlier this month. One of the three winning drivers, Germany’s André Lotterer, will drive the innovative diesel-powered racer up the hill course at Lord March’s estate. 

Another legend destined for the hill will be the 1985 Audi Sport quattro S1 rally car,  featuring the world-famous quattro all-wheel-drive technology which changed the face of rallying. One of its star drivers, Hannu Mikkola, who won the FIA World Rally Championship in a quattro in 1983, will be behind the wheel again over the weekend.

Meanwhile,Audi Tradition will also look to the past with two 1930s Auto Union “Silver Arrow” Grand Prix cars which will be piloted by Pink Floyd drummer Nick Mason and Audi’s 1990 German Touring Car Champion Hans-Joachim Stuck. DKW, one of the four brands which joined forces to form the Auto Union marque which eventually gave rise to Audi, will also be represented by two pre-war motorcycles: a DKW SS 250 (1937) and a DKW SS 350 (1939).

Visitors to the 2011 Goodwood Festival of Speed can read more about the Audi element of this fascinating event by visiting, or by downloading the Audi Goodwood app from the Apple iTunes store.


In 2010 Audi recorded its best ever worldwide result of 1,092,400 sales, a 15 per cent improvement over 2009. In the UK, 99,828 Audi models found homes last year, a 9.5 per cent increase on 2009.  To sustain the technological lead embodied in its Vorsprung durch Technik slogan, the brand plans to invest €11.6 billion, mainly in new products, between 2011 and 2015.  By this point, its range will have expanded from today’s 35 models to a total of 42. Recent additions, including the A1 subcompact and the A7 Sportback, will be joined by, among others, the new A6 Avant and the Q3 compact SUV. The R8 e-tron, the first fully electric series production Audi model, will also arrive in late 2012. On the race circuit Audi Sport has contested the Le Mans 24-hour race twelve times since 1999, achieving a podium finish on all of these occasions as well as outright victory 10 times. In 2011, Audi won Le Mans with an entirely new TDI diesel-powered ‘closed’ coupe sports prototype, the Audi R18.


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