Toyota launches 10th anniversary Prius

Toyota is marking 10 years of Prius sales in the UK with a 10th Anniversary special edition model. Featuring front, rear and side skirts, 17-inch smoked-finish alloys and dark-tinted privacy glass it stands out from the standard model with a much sportier loo, yet it's as economical and tax-friendly as the standard Prius with a claimed 70.6mpg and CO2 emissions of 92g/km.

The Prius's birthday makeover extends to the car's interior, too, with high-quality black leather upholstery, embossed with the 10th anniversary logo. Elsewhere, the Prius 10th Anniversary shares the same equipment specification as the top-of-the-range T Spirit model, so comes with HDD satellite navigation (with integrated sound library), rear parking monitor, Bluetooth, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and a head-up display.

Only 1,000 examples are to be built, making this the most exclusive production Prius yet. White Pearl or Astral Black exterior paint finishes are available, and the on-the-road price is £26,150, Orders are being taken now, with first deliveries to customers this winter.