I think Quentin Letts was being taken for a ride there.
He claims it was done in 606 takes in 6 days? Let's assume a day to set up, then 20 hour days (he said they were long days). That gives 100 hours, so we have 6 takes an hour, or 10 mins per take. Having watched stills photographers take a day to take two pictures, I simply do not believe the whole setup could have been reset in ten minutes (including the filming time) six hundred times and ended up with the result we see.
I'll be happy to be proven wrong, but it all sounds a bit fishy to me.
V
|
Vin
Not necessarily six hundred takes of the whole thing, or even the same thing. I've seen multiple takes of a person saying one word where the camera never stops rolling. It's the editors who fix everything. In fact this is generally true, but very few people realise it.
Chris
|
Vin Not necessarily six hundred takes of the whole thing, or even the same thing. I've seen multiple takes of a person saying one word where the camera never stops rolling. It's the editors who fix everything. In fact this is generally true, but very few people realise it. Chris
I agree, but what the article said was that they tried the *whole thing* 606 times and that the end result was a single take, unedited.
|
Sounds like the journalist was conned to me. But it would be nice if it were true.
Chris
|
|
|
|
Vin,
I read the ST article and while I am not sure about the 606 takes, I am prepared to believe that it was all filmed for real with no computer trickery. The article did mention the weighted wheels etc necessary to make it all work.
regards
Ian L.
|
|
If anyone _really_ likes it, you can ring the Honda Call Centre on 0845 200 8000 and ask for a copy on DVD. There are only a few thousand though and I've no idea how many are left...
|
I don't care what was involved in the advertisment's conception and construction, this car ad. is both clever technically and immensely entertaining and beats the last best car advertisement which was the one that had cars doing formation ballroom dancing. Brilliant?, nah! Only just your everday 'slutely brilliant.
Rita.
|
|
|
I have been forwarded a link this morning, should anyone wish to download it. Be warned however, the file is nearly 12MB, so if you\'re on a 56k dial-up, it may take some time. You\'ll also need Quick Time Player to view it.
screeningroom.boardsmag.com/commercials/honda_120s...v
Tip: If you right click on the above link and select \"Save Target As\" from the drop down menu, you can then save it to your hard drive.
|
From the Sunday Times...
"Honda promises us that the advert was filmed for real, with painstaking months of rehearsal to ensure the various cogs, dipstick, windscreen wipers and so on all performed in the ?domino? way. However, while it looks like one continuous shot, the advert is two 60-second takes, with a ?stitch? in the middle (as the exhaust manifold rolls along the floor). There was also some low-tech sleight of hand ? the bit where the tyres roll uphill was done using lead weights mounted inside the tyres, so the slightest impact would set them moving."
|
|
|
|
Fastshow:
I've just ordered a copy, sad or what?! I just had to try, partly to see if you were making it up.
Sorry to doubt you!
Andy
|
It's a brilliant advert - technically.
Will it persuade me to buy the car? No!
Actually I suspect it will be a commercial flop.
madf
|
|
They've already chopped the end off the ad
|
|
|
|
|
Was at a Honda main dealer last week helping my dad buy an (old-shape) Accord, and they had a big pile of the DVDs, with a "free - please take one" sign next to them...
|
|
|
|
|
|
