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First, have a PROPER read of the advert, and edit it. Now, I know a lot of the details on an advert are auto-populated, but you still need to use your brain.
As an example : You actually list in the ad, as if it's a bonus over 'normal' spec, ABS brakes, push button start, even, 'electric windows'.
Get rid of all that extraneous nonsense. Make the advert readable, not line after line of irrelevant nonsense. Make it so people looking for one of these can actually see the REAL optional spec on it quickly and easily.
Next, as someone has already said, FULL DETAILS of the service history.
Your price is probably roughly what a BMW dealer would be trying to sell it for. But they're offering proper part-ex, a year of BMW Warranty the car is sold with CRA rights. You, it's sold as seen, and tough luck if the buyer has any problems. Your price needs to reflect that.
Your pictures look too professional. Like they've been taken in a garage - and I don't mean the sort attached to your house. Even down to the footwell papers and 'trader tag' attached to the keys in the centre console, it screams 'trader' and not 'private sale'. Which means you look like a trader, trying to pretend to be a private seller, and trying to avoid your obligations. Which means people are going to avoid you, because there is a reason why you want to avoid your legal obligations.
So. Advert badly written, too long on useless detail, important details buried and hard to find. Service history needs listing properly. Pictures scream 'trader', but claims to be 'private sale'. So that makes people wary. Price is way too steep.
A quick look on WBAC pulls up a value of £17.5k. Private sale, it's worth £19k-ish. So priced at £19.7k, and expecting to get knocked back to £19k or thereabouts.
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