Do you really nee a survey for this?.
IMO, whether they admit it or not, i'd say at least 75% of car buyers choose their car based on image, or percieved trendiness.
PCP and other current finance deals mean that people who couldn't otherwise even contemplate an Audi, BMW or Merc, now have one on their drive. This is undoubtably a good thing for the manufacturers, as their 'sales' figures are mighty impressive. This is just a smokescreen though, as the 'owner' of the car never actually owns it until the end of the agreement, by which time most will have changed to get into the latest model. So the 'owners' of these cars, are essentially 'renting' a car long term, by a different name.
Whether or not this is good long term, is debatable, but one thing is for certain. There are only 2 ways to improve the situation (if indeed you feel it needs to be improved). 1, make the finance cheaper (which leads to the question, who would pay for this?). And 2, persuade people to live within their means, which is all but impossible (see very long current thread).
There is no doubt that finance for any purchase can lead people down a road that is not in their best interests. Maybe, if you want to make things better, you should focus on pay day loans, this is far more hazerdous to peoples financial stability.
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