Japanese (made) cars have been reliable for all of my driving life, and i've worked on them since the 70's, that much is true even if they rusted away to nothing in no time as most cars did in years gone by, but also with few exceptions have been designed and built to be easily maintained for a long life, this is where they score highly, on all of my 4WD Toyotas when you disconnet a wiring plug that's open to the elements you usually find a white grease is evident inside the plugs from manufacture, this alone must make a huge difference to long term reliability, and usually you can still undo underbody bolts on a Japanese (built) car decades after it was made.
My problem with French cars, and these days the Germans are little better, is that they are and have been designed and built to be manufactured, invariably they are simple to service even if it only every other year, ie often oil filters are more accessible than on Japanese cars, but soon as you need to do some more in depth work on them the jobs can turn out to be anything from a headache to a complete nightmare, obviously there are exceptions to everything, but this has been my experience, plus once a few years old nut and bolt and suspension corrosion becomes a real problem with underbody maintenance.
I've been a little disappointed that some Japanese makers have followed the herd over things like electric parking brakes and removing auto gearbox dipsticks on 4x4's, buck your ideas up Toyota ( and to a lesser extent Subaru) you know better than this.
I'm not quite sure about image to be honest, if you arn't bothered by image as a person does an image a car portrays matter in the slightest, each to their own on that score, i wouldn't have a Bentley Bentayga as a gift mind, not for its image just that ugly doesn't begin to describe it and i'd hate to have to look at the thing on my drive.
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