I think the op is suggesting that if a company does a dvla search on you, they then sell the search data returned to a third party (or two), which will include your name, address, dob and more. At the very least the third party may be trying to undercut the dvla, realistically it will be used for other nefarious things. Personal data is a tradeable asset in todays murky world.
Parking company just being greedy, and possibly indicates their criminal connections.
Probably illegal to do this, but there is no enforcement of data protection in the real world.
Job for an undercover reporter.
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