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The Site

Thirteen years ago, a motoring columnist and former car trader saw that British car buyers desperately needed a special kind of website. Most car buyers simply wanted straight answers to direct questions about what is the best car and the best deal for them, written in a way they could clearly understand by someone they trust–Honest John.

Honest was born from the Honest John column in The Telegraph. It provides comprehensive, real time information on all aspects of motoring including Reviews, Real MPG, best deals and the Good Garage Guide.

Site Stats

HJ Stats        HJ Stats2

HONEST INSIGHTS: Click on the images below to find out quarterly trends.

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 Issue 1

Summer 2013

Issue 2

Autumn 2013

Issue 3

Winter 2013/2014 

Issue 4

Spring 2014

Issue 5

Summer 2014

Insights Q1 Insights Q2

 Issue 6

Q1 2015

Issue 7

Q2 2015


The Audience

Over a million motorists visit Honest John every month looking for reliable and HONEST advice from a source that they can trust.

Honest John is widely respected throughout the automotive industry as well as the consumer press and receives over 5,000 consumer enquiries per month.

Who is the Honest John Car User?

Click the info-graphic for more information

HJ Car Buyers Infographic Linkedin     

Who is the Honest John Classics User? 

Click the info-graphic for more information

HJ Classics Info -graphic


For all advertising enquiries please contact our Commercial Team on 01733 667 106.

For marketing and content syndication enquiries please contact our Marketing Manager Rob James by email: or on 0207 953 0318



Online Specs and Rates

Click here for the full Honest John online specs sheet

Online Rate Card (cost per thousand)

Creative Cost
Banners £18
Leaderboards £22
Super Banners £25
Skys £18
Super Skys £25
MPUs £30
Double MPUs £40
Overlays £40


For bespoke rates information and proposals please contact:

Francesca Tucker

Account Director

01733 735553



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