The Site

Twelve years ago, a motoring columnist and former car trader saw that British car buyers desperately needed a special kind of website. Most car buyers simply wanted straight answers to direct questions about what is the best car and the best deal for them, written in a way they could clearly understand by someone they trust–Honest John.

Honest John.co.uk was born from the Honest John column in The Telegraph. It provides comprehensive, real time information on all aspects of motoring including Reviews, Real MPG, Best deals and the Good Garage Guide.

Site stats

1.6 million Uunique users
7.2 million page impressions
(*Google Analytics Jan 13)

The Audience

Over a million motorists visit Honest John every month looking for reliable and HONEST advice from a source that they can trust.

Honest John is widely respected throughout the automotive industry as well as the consumer press and receives over 5,000 consumer enquiries per month.

Visitors to the site are looking for trusted information on:

• What car to buy? 
• Where to buy it from? 
• What is it like to live with? 

Demographics

72% Male
28% female
36% between the ages of 35-44
(** Google Ad Planner Aug 12)

Contacts

For all adverting enquiries please contact:

Sarah Thomas
sarah@honestjohn.co.uk
01633897843
07810 872655

For marketing and content syndication enquiries please contact:

Kirsty Fitton
kirsty@honestjohn.co.uk
01572 755324
07801 365 523

Online Specs and Rates

Honest John Online Specs

Online Rate card (cost per thousand, cpm)

Creative                                                       Cost

Banners                                                       £18

Leaderboards                                               £22

Super Banners                                             £25

Skys                                                           £18

Super Skys                                                 £25

Mpus                                                          £30

Double Mpus                                               £40

Overlays                                                     £40

For bespoke rates information and proposals pleased contact:

Francesca Tucker

Account Director

francesca@honestjohn.co.uk

01733 701752

or

Dylan Jenear

Account Manager

dylan@honestjohn.co.uk

0207 268 9708