Certainly, I find interior design to be an important factor in choosing a new car. The current BMW interiors are dated, with false features (either have a screen that rises up into view or build it in - and that includes Mercedes but don't perch it on top, it looks awful) and many of the cheaper cars do it so much better, with large central screenstation. My old Smax was excellent in this regard.

Thanks for the input.

Interior Design is more important for me than exterior design. I mean the trip to work is about an hour long each way, so I spend minimum about 2 hours in the car every day, and I like the interior to look interesting.

I'm disappointed to see not many companies care much about the interior designs.

Interior Design is more important for me than exterior design. I mean the trip to work is about an hour long each way, so I spend minimum about 2 hours in the car every day, and I like the interior to look interesting

I have to be honest and whilst I appreciate nice materials instead of hard scrachy plastics comfort, refinement, economy, reliability and performance are more are more important to me than an interesting interior.

When you are driving you should be looking out of the windows, concentrating on other road users etc and not admiring the design.