It deprends hugely on the brand of car you choose. Most of the volume manufacturers will be able to call up a list of variants/colours/specs from group stock or even nationwide stock. The more premium brands tend to build more to order.
If you intend to spec the car up with certain "personalised" extras, then it's more likely the car will have to be built to order, regardless of whether it's a Peugeot or a Mercedes.
If you're not too bothered about extras, you could for example say you want the car in Titan Silver or Moody Grey and you must have at least rear parking sensors as an option, and see what they can find from stock.
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