This has always wound me up. People advertising the car at £999 and tacking on the end 'Price is £1450, not £999!'
Sometimes they even have the gall to warn me not to waste their time, but it's always fun to ring them up and keep saying 'so its £999 yeah' over and over. If I was really bored I'd go and see it, then offer them £999 in cash.
The people who do this don't seem to realise they're harming their own chances more than anything else, because by listing it at £999, somebody looking for a £1,500 car won't see it!
The solution though is for Auto Trader to charge a flat fee for every advert.
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