On the launch in 2006 we found the original pre-production R56 Cooper S a bit antiseptic. We were promised go-kart handling and we got something with as much feel as a TV remote control. So we said so, and MINI Project Leader Horst Radibojevic seemed to take it to heart.
Despite the huge fan club I never got on with the old Skoda Octavia. It always seemed to me to be a Passat body on a Golf floorpan overhanging both ends far too much.
Niche marketing is all about finding needs people didn’t know they had, then fulfilling them. And VAG, Mercedes and BMW are becoming increasingly good at it.