How do Suzuki make money during a cost price sale event?
My Suzuki dealer has sent me an 'exclusive invitation' as a valued customer, as they must sell 40 new cars to reach their target (assumedly before the new registration) within the next 10 days. They are offering to sell cars at cost price plus £99, so what is the cost price to the dealer from Suzuki? They won't say, but I'm sure you can give a pretty good indication?
Asked on 25 July 2010 by Biffer
Answered by
Honest John
The standard dealer discounted price may be 10 per cent less or 15 per cent less. But what they aren't telling you is that if they reach a target they will get a bonus from the manufacturer.
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